Hobby and Leisure Industry in Vietnam
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Vietnamese Hobby & Leisure eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Vietnamese Hobby & Leisure eCommerce Market generated an eCommerce revenue of US$4,033m in 2024, reflecting an eCommerce growth rate of 25-30% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Vietnamese Hobby & Leisure eCommerce Market, monthly revenues in May of 2025 were US$390m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Vietnamese Hobby & Leisure eCommerce: Product Categories
In the Vietnamese Hobby & Leisure eCommerce Market, Media is the largest category, contributing 32% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Media (32%)
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Biggest Online Retailers in Vietnamese Hobby & Leisure eCommerce
The largest eCommerce retailer in the Vietnamese Hobby & Leisure eCommerce Market is shopee.vn, with an online revenue of US$29m in 2024. Its revenue changed by 25-30% in 2024. Following in second place is dienmayxanh.com, followed by mediamart.vn in third place.
shopee.vnUS$29m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | shopee.vn | US$29m | |||
| 2. | |||||
| 3. |
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Vietnamese Hobby & Leisure eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Vietnamese Hobby & Leisure eCommerce Market was 9.0-9.5%, while the cart abandonment rate was 77.0-77.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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