Bilibili Conversion Rate & Transaction KPIs

Bilibili converts visits at a 2.4% conversion rate in 2025, generating 3,761,286 orders from 1,466,718 buyers at a 2.6 purchase frequency.

Conversion Rate

2025
2.4%

Number of Orders

2025
3,761,286

Number of Buyers

2025
1,466,718

Purchase Frequency

2025
2.6

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Bilibili Average Order Value

  • Bilibili's gross average order value (AOV) is US$84.06 in 2025.
  • Discounts of US$9.66 and returns of US$3.87 took Bilibili's net AOV to US$70.53 in 2025.
  • After US$9.17 VAT, Bilibili's final AOV was US$79.7 in 2025.

Average Order Value Calculation in 2025

US$84.06
US$9.66
US$3.87
US$70.53
US$9.17
US$79.7

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Bilibili Monthly Number of Orders

  • Bilibili recorded 335,580 orders in 09/26.
  • Across 2025, Bilibili recorded 3,761,286 orders in total.

Number of Orders

09/26
335,580

Monthly Number of Orders (in Thousands)

10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
336
09/26

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Bilibili Monthly Number of Buyers

  • Bilibili had 215,693 buyers in 09/26.
  • Across 2025, 1,466,718 buyers shopped at Bilibili.

Number of Buyers

09/26
215,693

Monthly Number of Buyers (in Thousands)

10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
216
09/26

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Bilibili Monthly Purchase Frequency

  • Bilibili shoppers ordered about 1.6 times in 09/26.
  • Across 2025, each Bilibili buyer placed 2.6 orders in total.

Purchase Frequency

09/26
1.6

Monthly Purchase Frequency

10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
1.6
09/26

Compare with Other Retailers

Line up Bilibili's monthly purchase frequency against its competitors or any retailer of your choice.

Bilibili Monthly Gross AOV After Deductions

  • Bilibili's monthly gross AOV was US$88.85 in 09/26.
  • For 2025, Bilibili's gross AOV before deductions was US$84.06.

Gross AOV

09/26
US$88.85

Monthly Gross AOV After Deductions (in US$)

10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
US$88.85
09/26

Track Monthly Momentum

Track Bilibili's full monthly history to spot momentum and seasonality.

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Full history for conversion, AOV and order economics.

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Conversion Rate & Transaction KPIs of Bilibili's Competitors

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