Bilibili Conversion Rate & Transaction KPIs
Bilibili converts visits at a 2.4% conversion rate in 2025, generating 3,761,286 orders from 1,466,718 buyers at a 2.6 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Bilibili Average Order Value
- Bilibili's gross average order value (AOV) is US$84.06 in 2025.
- Discounts of US$9.66 and returns of US$3.87 took Bilibili's net AOV to US$70.53 in 2025.
- After US$9.17 VAT, Bilibili's final AOV was US$79.7 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Bilibili Monthly Number of Orders
- Bilibili recorded 326,500 orders in 07/26.
- Across 2025, Bilibili recorded 3,761,286 orders in total.
Number of Orders
07/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Bilibili Monthly Number of Buyers
- Bilibili had 209,767 buyers in 07/26.
- Across 2025, 1,466,718 buyers shopped at Bilibili.
Number of Buyers
07/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Bilibili Monthly Purchase Frequency
- Bilibili shoppers ordered about 1.6 times in 07/26.
- Across 2025, each Bilibili buyer placed 2.6 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Bilibili Monthly Gross AOV After Deductions
- Bilibili's monthly gross AOV was US$88.92 in 07/26.
- For 2025, Bilibili's gross AOV before deductions was US$84.06.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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