Bilibili Product Categories
Hobby & Leisure is Bilibili's biggest product category in 2025 at 80%, ahead of the next-largest categories in the full breakdown of what it sells.
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Bilibili Revenue Breakdown by Product Category
- Hobby & Leisure is Bilibili's largest product category at 80% of 2025 sales.
- Fashion is Bilibili's second-largest product category at 20% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 80% | |||
| 2 | 20% |
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