Blue Tomato Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Blue Tomato Revenue & Turnover
Blue Tomato Annual Revenue & Growth by Year
Blue Tomato's annual sales on its online store blue-tomato.com amounted to US$81m in 2024. This represents a change of <0% from the previous year. Blue Tomato's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Blue Tomato Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Blue Tomato, revenues in May of 2025 were US$6m on its domain blue-tomato.com. This marks a change in monthly revenues of 20-25% from April.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Blue Tomato Sales by Country & Market Shares
Blue Tomato's main market is Germany, where its main online store, blue-tomato.com, generated 22% of revenues in 2024. Blue Tomato engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Blue Tomato Revenue Split by Product Categories
Blue Tomato sales by product category provide a deeper look into its income structure. Blue Tomato's most significant category is Fashion, which accounts for 80% of total sales in 2024 at its largest online store, blue-tomato.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (80%)
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Blue Tomato Top Stores
Blue Tomato's flagship domain blue-tomato.com generated revenues of US$81m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
blue-tomato.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | blue-tomato.com Blue Tomato GmbH | 81 |
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Blue Tomato Competitor Analysis & Similar Stores
fc-moto.de is the closest competitor to Blue Tomato's largest online store blue-tomato.com, with a similarity score of 97.3% in 2024. bike-discount.de is another key store with a high similarity score of 96.8%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Blue Tomato Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Blue Tomato's largest online store blue-tomato.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Blue Tomato Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Blue Tomato, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available at its largest online store, blue-tomato.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, blue-tomato.com offers DHL and FedEx.
Payment Provider
Shipping Provider
Shop Software
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