Carhartt Conversion Rate & Transaction KPIs
Carhartt converts visits at a 3.1% conversion rate in 2025, generating 2,427,913 orders from 966,730 buyers at a 2.5 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Carhartt Average Order Value
- Carhartt's gross average order value (AOV) is US$130.48 in 2025.
- Discounts of US$22.13 and returns of US$27.65 took Carhartt's net AOV to US$80.7 in 2025.
- After US$5.32 VAT, Carhartt's final AOV was US$86.02 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Carhartt Monthly Number of Orders
- Carhartt recorded 203,728 orders in 10/26.
- Across 2025, Carhartt recorded 2,427,913 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Carhartt Monthly Number of Buyers
- Carhartt had 154,668 buyers in 10/26.
- Across 2025, 966,730 buyers shopped at Carhartt.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Carhartt Monthly Purchase Frequency
- Carhartt shoppers ordered about 1.3 times in 10/26.
- Across 2025, each Carhartt buyer placed 2.5 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Carhartt Monthly Gross AOV After Deductions
- Carhartt's monthly gross AOV was US$100.14 in 10/26.
- For 2025, Carhartt's gross AOV before deductions was US$130.48.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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Conversion Rate & Transaction KPIs of Carhartt's Competitors
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