Chicco Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Chicco Revenue & Turnover
Chicco Annual Revenue & Growth by Year
Chicco's annual sales amounted to US$72m in 2024. This represents a change of 10-15% from the previous year. Chicco is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Chicco Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Chicco, revenues in December of 2025 were US$7m. This marks a change in monthly revenues of <0% from November.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Chicco Sales by Country & Market Shares
Chicco's main market is the United States, where the retailer generated 53% of revenues in 2024. Chicco engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Chicco Revenue Split by Product Categories
Chicco sales by product category provide a deeper look into its income structure. Chicco's most significant category is Fashion, which accounts for 34% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (34%)
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Chicco Customer Demographics and Shopper Insights
4% of the customers of chiccousa.com, the largest store of Chicco, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 27% of the customers of chiccousa.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (4.0%)
Revenue Breakdown by Customer Income Groups
Low (27.0%)
Chicco Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Chicco's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Chicco either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Chicco's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Chicco Top Stores
Chicco's flagship domain chiccousa.com generated revenues of US$38m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | chiccousa.com Artsana USA, Inc. | 38 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Chicco Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Chicco reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Chicco Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Chicco, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Chicco offers USPS (United States Postal Service), UPS (United Parcel Service) and FedEx.
Payment Provider
Shipping Provider
Shop Software
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