eCommerce Industry in Ukraine
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Ukrainian eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Ukrainian eCommerce Market generated an eCommerce revenue of US$4,375m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
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eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Ukrainian eCommerce Market, monthly revenues in April of 2025 were US$369m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Ukrainian eCommerce: Product Categories
In the Ukrainian eCommerce Market, Hobby & Leisure is the largest category, contributing 26% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Hobby & Leisure (26%)
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Biggest Online Retailers in Ukrainian eCommerce
The largest eCommerce retailer in the Ukrainian eCommerce Market is rozetka.com.ua, with an online revenue of US$1,469m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is makeup.com.ua, followed by apple.com in third place.
rozetka.com.uaElectronics
Ukraine
0-5%
US$1,469m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | rozetka.com.ua | Electronics | Ukraine | 0-5% | US$1,469m |
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Ukrainian eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Ukrainian eCommerce Market was 9.0-9.5%, while the cart abandonment rate was 77.5-78.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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