Disney Sales by Country

Retailer View

Online revenue generated as a retailer via own D2C channels

The United States is Disney's biggest market in 2025 at US$182m and a 68% share, ahead of the next largest markets.

Biggest Market

68%

2nd Biggest Market

12%

3rd Biggest Market

4%

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Disney Revenue Share by Country

  • United States is Disney's largest market at US$182m, a 68% share, in 2025.
  • Japan is Disney's second-largest market at US$33m, a 12% share, in 2025.
  • United Kingdom is Disney's third-largest market at US$11m, a 4% share, in 2025.
  • France is Disney's fourth-largest market at US$8m, a 3% share, in 2025.
  • Spain is Disney's fifth-largest market at US$5m, a 2% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
68%US$182m
2
12%US$33m
3
4%US$11m
4
3%US$8m
5
2%US$5m

Brand View

Total revenue across all revenue streams

The United States is Disney's biggest market in 2025 at US$214m and a 40% share, ahead of the next largest markets.

Biggest Market

40%

2nd Biggest Market

18%

3rd Biggest Market

8%

Disney Revenue Share by Country

  • United States is Disney's largest market at US$214m, a 40% share, in 2025.
  • Japan is Disney's second-largest market at US$96m, a 18% share, in 2025.
  • United Kingdom is Disney's third-largest market at US$45m, a 8% share, in 2025.
  • Greater China is Disney's fourth-largest market at US$40m, a 8% share, in 2025.
  • Germany is Disney's fifth-largest market at US$24m, a 4% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
40%US$214m
2
18%US$96m
3
8%US$45m
4
8%US$40m
5
4%US$24m

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