Dollar General Company & Revenue

Main Category

Care Products

Main Country Selling to

United States

Revenue (GMV)

US$611m

2025

Global Rank

452

2025

Conversion Rate

4.0-4.5%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Dollar General Revenue & Turnover

Dollar General Annual Revenue & Growth by Year

Dollar General's annual sales amounted to US$611m in 2025. This represents a change of 5-10% from the previous year. Dollar General is expected to see a growth rate of 5-10% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$611m

2025

Annual Growth Forecast

5-10%

25/26

E-Commerce Revenue (GMV in Million US$)

2023

2024

611

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

Dollar General Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Dollar General, revenues in May of 2026 were US$53m. This marks a change in monthly revenues of 0-5% from April.

Revenue Current Month (GMV)

US$53m

05/26

Growth from Previous Month

0-5%

04/26-05/26

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Monthly E-Commerce Revenue (GMV in Million US$)

01-2026

02-2026

03-2026

04-2026

US$53m

05-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Dollar General Sales by Country & Market Shares

Dollar General's main market is the United States, where the retailer generated 100% of revenues in 2025. Dollar General engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Dollar General Revenue Split by Product Categories

Dollar General sales by product category provide a deeper look into its income structure. Dollar General's most significant category is Care Products, which accounts for 29% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Care Products (29%)

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Dollar General Customer Demographics and Shopper Insights

10% of the customers of dollargeneral.com, the largest store of Dollar General, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 44% of the customers of dollargeneral.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (10.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (44.0%)

Dollar General Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Dollar General's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Dollar General either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Dollar General's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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Dollar General Top Stores

Dollar General's flagship domain dollargeneral.com generated revenues of US$611m in 2025. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

dollargeneral.com

Dollar General Corporation

2022

2023

2024

2025

2026

Position

Store

dollargeneral.com

Dollar General Corporation

2021

2022

2023

2024

2025

611

2026

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Position	Store	2025
1.	dollargeneral.com Dollar General Corporation	611
1.	dollargeneral Example 123
2.	dollargeneral Store Name Some 24
3.	dollargeneral Emerald Emera
4.	dollargeneral Rose HRU
5.	dollargeneral Cake Store Company 24
6.	dollargeneral Lime Database Inc.
7.	dollargeneral Cyan CPU Chips Something
8.	dollargeneral Gray Singal Company
9.	dollargeneral Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Dollar General - Other Retailers in the Market

Online stores such as dollartree.com and fredmeyer.com are part of the wider e-commerce landscape in which dollargeneral.com operates.

Overview of Retailers Across the Broader Market

dollargeneral.com

dollartree.com

fredmeyer.com

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Dollar General Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Dollar General reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.0-4.5% in 2025, offering insight into user behavior.

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Conversion Rate

4.0-4.5%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Dollar General Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Dollar General, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Dollar General offers FedEx, Own delivery service and DoorDash.

Payment Provider

Mastercard (Cards)

Shipping Provider

FedEx

Shop Software