Dollar General Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Dollar General Revenue & Turnover
Dollar General Annual Revenue & Growth by Year
Dollar General's annual sales on its online store dollargeneral.com amounted to US$563m in 2024. This represents a change of 5-10% from the previous year. Dollar General's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Dollar General Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Dollar General, revenues in August of 2025 were US$52m on its domain dollargeneral.com. This marks a change in monthly revenues of <0% from July.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Dollar General Sales by Country & Market Shares
Dollar General's main market is the United States, where its main online store, dollargeneral.com, generated 100% of revenues in 2024. Dollar General engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Dollar General Revenue Split by Product Categories
Dollar General sales by product category provide a deeper look into its income structure. Dollar General's most significant category is Hobby & Leisure, which accounts for 23% of total sales in 2024 at its largest online store, dollargeneral.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (23%)
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Dollar General Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Dollar General's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Dollar General either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Dollar General's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Dollar General Top Stores
Dollar General's flagship domain dollargeneral.com generated revenues of US$563m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by GMV (in Million US$)
dollargeneral.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | dollargeneral.com Dollar General Corporation | 563 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Dollar General Competitor Analysis & Similar Stores
samsclub.com is the closest competitor to Dollar General's largest online store dollargeneral.com, with a similarity score of 98.0% in 2024. target.com is another key store with a high similarity score of 96.9%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Dollar General Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Dollar General's largest online store dollargeneral.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.0-4.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Dollar General Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Dollar General, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, dollargeneral.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, dollargeneral.com offers FedEx, Self-collection / Click & collect and DoorDash.
Payment Provider
Shipping Provider
Shop Software
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- Exhaustive list of all payment and shipping methods
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