Dxl Company & Revenue
Main Country Selling to
United StatesMain Category
FashionRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Dxl Revenue & Forecast
Dxl Revenue, Sales & Forecast
- Dxl's e-commerce revenue reached US$131m in 2025.
- Dxl's annual sales changed -12% year over year in 2025.
- In 2024, Dxl's e-commerce revenue was US$149m.
Annual Revenue (GMV)
2025Forecast
2026Get Dxl's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Dxl's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareDxl Monthly Sales & Revenue Development
- Dxl's monthly e-commerce sales reached US$10m in 10/26.
- Dxl's monthly sales changed +7% versus the previous month in 10/26.
- Across 2025, Dxl's e-commerce revenue totaled US$131m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareDxl Top Stores by Revenue
- dxl.com is Dxl's largest store at US$131m in United States, a -12% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  dxl.com | US$131m | -12% |
Dxl has only one top store, so there are no other stores to compare it with in this table.
Dxl Sales by Country
The United States is Dxl's biggest market in 2025 at US$130m and a 100% share, ahead of the next largest markets.
Dxl Revenue Share by Country
- United States is Dxl's largest market at US$130m, a 100% share, in 2025.
- Worldwide is Dxl's second-largest market at US$0.7m, a 1% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 100% | US$130m | ||
| 2 | 1% | US$0.7m |
Dxl Competitors
Dxl's biggest store dxl.com, at US$131m GMV, is most similar to chicos.com at a 99.6 Match Score, ahead of avenue.com at 99.6 and fashionnova.com at 99.5.
Dxl Competitor Landscape
- chicos.com is the store most similar to Dxl's biggest store at a 99.6 Match Score, with US$0.4bn GMV.
- avenue.com ranks next as a similar store at a 99.6 Match Score and US$0.1bn GMV.
- fashionnova.com follows at a 99.5 Match Score and US$0.5bn GMV.
Dxl's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Dxl Competitors & Similar Stores
- chicos.com tops the stores most similar to Dxl's biggest store at a 99.6 Match Score and a US$75 AOV.
- avenue.com is a close alternative at a 99.6 Match Score and a US$65 AOV.
- fashionnova.com follows at a 99.5 Match Score and a US$77 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| dxl.com | US$131.1m | 2.2 | US$77 | |||
| 1. | 100% | US$353.8m | 2.2 | US$75 | ||
| 2. | 100% | US$110.7m | 2.2 | US$65 | ||
| 3. | 100% | US$459.5m | 2.2 | US$77 | ||
| 4. | 100% | US$2,131.7m | 2.5 | US$71 | ||
| 5. | 100% | US$159.6m | 2.3 | US$63 |
Dxl Customer Demographics
At dxl.com, Dxl's biggest store, 10% of shoppers fall in the 18-to-24 age group and 32% sit in the low income group.
Dxl Customers by Age & Income
- 10% of Dxl shoppers fall in the 18-to-24 customer age group.
- 32% of Dxl shoppers sit in the low income group.
- The age and income splits cover shoppers of dxl.com, Dxl's largest store.
Breakdown by Age Group
Breakdown by Income Group
Dxl Conversion Rate & Transaction KPIs
Dxl converts visits at a 3.2% conversion rate in 2025, generating 1,693,220 orders from 780,567 buyers at a 2.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Dxl Average Order Value
- Dxl's gross average order value (AOV) is US$127.42 in 2025.
- Discounts of US$23.04 and returns of US$30.73 took Dxl's net AOV to US$73.65 in 2025.
- After US$3.76 VAT, Dxl's final AOV was US$77.41 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Dxl Monthly Number of Orders
- Dxl recorded 120,664 orders in 10/26.
- Across 2025, Dxl recorded 1,693,220 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Dxl Monthly Number of Buyers
- Dxl had 86,907 buyers in 10/26.
- Across 2025, 780,567 buyers shopped at Dxl.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
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Dxl Monthly Purchase Frequency
- Dxl shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Dxl buyer placed 2.2 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Dxl Monthly Gross AOV After Deductions
- Dxl's monthly gross AOV was US$79.16 in 10/26.
- For 2025, Dxl's gross AOV before deductions was US$127.42.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Dxl's full monthly history to spot momentum and seasonality.
Dxl Marketplace 1P vs 3P Split
Dxl generated US$131m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Dxl GMV Composition Over Time
- Dxl's total GMV reached US$131m in 2025.
- Dxl's 1P net sales were US$125m, plus US$6m VAT on 1P, in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Dxl Product Categories
Fashion is Dxl's biggest product category in 2025 at 100%, ahead of the next-largest categories in the full breakdown of what it sells.
Dxl Revenue Breakdown by Product Category
- Fashion is Dxl's largest product category at 100% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 100% |
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