Prettylittlething Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Prettylittlething Revenue & Turnover
Prettylittlething Annual Revenue & Growth by Year
Prettylittlething's annual sales amounted to US$556m in 2024. This represents a change of <0% from the previous year. Prettylittlething is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Prettylittlething Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Prettylittlething, revenues in January of 2026 were US$38m. This marks a change in monthly revenues of <0% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Prettylittlething Sales by Country & Market Shares
Prettylittlething's main market is the United Kingdom, where the retailer generated 41% of revenues in 2024. Prettylittlething engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Prettylittlething Revenue Split by Product Categories
Prettylittlething sales by product category provide a deeper look into its income structure. Prettylittlething's most significant category is Fashion, which accounts for 89% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (89%)
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Prettylittlething Customer Demographics and Shopper Insights
28% of the customers of prettylittlething.com, the largest store of Prettylittlething, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 39% of the customers of prettylittlething.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (28.0%)
Revenue Breakdown by Customer Income Groups
Low (39.0%)
Prettylittlething Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Prettylittlething's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Prettylittlething either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Prettylittlething's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Prettylittlething Top Stores
Prettylittlething's flagship domain prettylittlething.com generated revenues of US$282m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | prettylittlething.com Prettylittlething.com, Ltd. | 282 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Prettylittlething Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Prettylittlething reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Prettylittlething Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Prettylittlething, the payment providers Mastercard (Cards), VISA (Cards) and Maestro (Direct debits) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Prettylittlething offers Self-collection / Click & collect, Evri and Own delivery service.
Payment Provider
Shipping Provider
Shop Software
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