Estee Lauder Sales by Country

Retailer View

Online revenue generated as a retailer via own D2C channels

The United States is Estee Lauder's biggest market in 2025 at US$65m and a 33% share, ahead of the next largest markets.

Biggest Market

33%

2nd Biggest Market

23%

3rd Biggest Market

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United States is Estee Lauder's largest market at US$65m, a 33% share, in 2025.
United Kingdom is Estee Lauder's second-largest market at US$46m, a 23% share, in 2025.
Australia is Estee Lauder's third-largest market at US$14m, a 7% share, in 2025.
Greater China is Estee Lauder's fourth-largest market at US$12m, a 6% share, in 2025.
Japan is Estee Lauder's fifth-largest market at US$8m, a 4% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	United States	33%	US$65m
2	United Kingdom	23%	US$46m
3	Australia	7%	US$14m
4	Greater China	6%	US$12m
5	Japan	4%	US$8m

Total revenue across all revenue streams

Greater China is Estee Lauder's biggest market in 2025 at US$246m and a 30% share, ahead of the next largest markets.

Biggest Market

30%

2nd Biggest Market

25%

3rd Biggest Market

Greater China is Estee Lauder's largest market at US$246m, a 30% share, in 2025.
United States is Estee Lauder's second-largest market at US$205m, a 25% share, in 2025.
United Kingdom is Estee Lauder's third-largest market at US$49m, a 6% share, in 2025.
Japan is Estee Lauder's fourth-largest market at US$45m, a 6% share, in 2025.
South Korea is Estee Lauder's fifth-largest market at US$37m, a 4% share, in 2025.

Market Share by Country in 2025