Estee Lauder — Top Retailers
In 2025, tmall.com was the single largest store selling Estee Lauder online, generating US$130m at a 15.8% share of the brand's online brand revenue, ahead of douyin.com and sephora.com in second and third place. The ranking mixes Estee Lauder's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling Estee Lauder
- tmall.com generated US$130m in brand revenue online, a 15.8% share, in 2025.
- douyin.com generated US$113m in brand revenue online, a 13.8% share, in 2025.
- sephora.com generated US$98m in brand revenue online, a 12.0% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C & Wholesale (Hybrid) | US$130m15.8% | |
| 2. | D2C & Wholesale (Hybrid) | US$113m13.8% | |
| 3. | Wholesale | US$98m12.0% | |
| 4. | Wholesale | US$53m6.4% | |
| 5. | D2C | US$41m5.0% |
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