Kylie Cosmetics Sales by Country
Retailer View
Online revenue generated as a retailer via own D2C channels
The United States is Kylie Cosmetics's biggest market in 2025 at US$320m and a 65% share, ahead of the next largest markets.
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Kylie Cosmetics Revenue Share by Country
- United States is Kylie Cosmetics's largest market at US$320m, a 65% share, in 2025.
- United Kingdom is Kylie Cosmetics's second-largest market at US$67m, a 13% share, in 2025.
- Australia is Kylie Cosmetics's third-largest market at US$23m, a 5% share, in 2025.
- Canada is Kylie Cosmetics's fourth-largest market at US$15m, a 3% share, in 2025.
- Germany is Kylie Cosmetics's fifth-largest market at US$15m, a 3% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 65% | US$320m | ||
| 2 | 13% | US$67m | ||
| 3 | 5% | US$23m | ||
| 4 | 3% | US$15m | ||
| 5 | 3% | US$15m |
Brand View
Total revenue across all revenue streams
The United States is Kylie Cosmetics's biggest market in 2025 at US$48m and a 50% share, ahead of the next largest markets.
Kylie Cosmetics Revenue Share by Country
- United States is Kylie Cosmetics's largest market at US$48m, a 50% share, in 2025.
- United Kingdom is Kylie Cosmetics's second-largest market at US$8m, a 8% share, in 2025.
- Germany is Kylie Cosmetics's third-largest market at US$6m, a 6% share, in 2025.
- France is Kylie Cosmetics's fourth-largest market at US$5m, a 6% share, in 2025.
- Italy is Kylie Cosmetics's fifth-largest market at US$4m, a 4% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 50% | US$48m | ||
| 2 | 8% | US$8m | ||
| 3 | 6% | US$6m | ||
| 4 | 6% | US$5m | ||
| 5 | 4% | US$4m |
See the Complete Kylie Cosmetics Profile
Every metric on this page plus markets, categories and shoppers in one view.
Discover Profiles
Sales by Country of Kylie Cosmetics's Competitors
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