Fortnum And Mason Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Fortnum And Mason Revenue & Turnover
Fortnum And Mason Annual Revenue & Growth by Year
Fortnum And Mason's annual sales on its online store fortnumandmason.com amounted to US$58m in 2024. This represents a change of 5-10% from the previous year. Fortnum And Mason's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Fortnum And Mason Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Fortnum And Mason, revenues in May of 2025 were US$4m on its domain fortnumandmason.com. This marks a change in monthly revenues of <0% from April.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Fortnum And Mason Sales by Country & Market Shares
Fortnum And Mason's main market is the United Kingdom, where its main online store, fortnumandmason.com, generated 85% of revenues in 2024. Fortnum And Mason engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Fortnum And Mason Revenue Split by Product Categories
Fortnum And Mason sales by product category provide a deeper look into its income structure. Fortnum And Mason's most significant category is Grocery, which accounts for 33% of total sales in 2024 at its largest online store, fortnumandmason.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Grocery (33%)
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Fortnum And Mason Top Stores
Fortnum And Mason's flagship domain fortnumandmason.com generated revenues of US$58m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | fortnumandmason.com Fortnum & Mason Plc | 58 |
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Fortnum And Mason Competitor Analysis & Similar Stores
japancentre.com is the closest competitor to Fortnum And Mason's largest online store fortnumandmason.com, with a similarity score of 95.6% in 2024. emmabridgewater.co.uk is another key store with a high similarity score of 94.8%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
fortnumandmason.com
Mainjapancentre.com
95.6%emmabridgewater.co.uk
94.8%Compare This Retailer With the Right Peers
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Fortnum And Mason Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Fortnum And Mason's largest online store fortnumandmason.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.0-4.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Fortnum And Mason Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Fortnum And Mason, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, fortnumandmason.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, fortnumandmason.com offers DPD and Self-collection / Click & collect.
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