Fortnum And Mason Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
japancentre.com

Revenue (GMV)

US$75m
2024

Global Rank

2,592
2024

Conversion Rate

4.5-5.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Fortnum And Mason Revenue & Turnover

Fortnum And Mason Annual Revenue & Growth by Year

Fortnum And Mason's annual sales on its online store fortnumandmason.com amounted to US$75m in 2024. This represents a change of <0% from the previous year. Fortnum And Mason's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$75m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
75
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Fortnum And Mason Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Fortnum And Mason, revenues in July of 2025 were US$6m on its domain fortnumandmason.com. This marks a change in monthly revenues of 15-20% from June.

Revenue Current Month (GMV)

US$6m
07/25

Growth from Previous Month

15-20%
06/25-07/25

Monthly eCommerce Revenue (GMV in Million US$)

03-2025
04-2025
05-2025
06-2025
US$6m
07-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Fortnum And Mason Sales by Country & Market Shares

Fortnum And Mason's main market is the United Kingdom, where its main online store, fortnumandmason.com, generated 86% of revenues in 2024. Fortnum And Mason engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Fortnum And Mason Revenue Split by Product Categories

Fortnum And Mason sales by product category provide a deeper look into its income structure. Fortnum And Mason's most significant category is Grocery, which accounts for 32% of total sales in 2024 at its largest online store, fortnumandmason.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Grocery (32%)

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Fortnum And Mason Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Fortnum And Mason's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Fortnum And Mason either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Fortnum And Mason's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Fortnum And Mason Top Stores

Fortnum And Mason's flagship domain fortnumandmason.com generated revenues of US$75m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
fortnumandmason.com
Fortnum & Mason Plc
2021

2022

2023

2024

2025

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Fortnum And Mason Competitor Analysis & Similar Stores

japancentre.com is the closest competitor to Fortnum And Mason's largest online store fortnumandmason.com, with a similarity score of 95.6% in 2024. emmabridgewater.co.uk is another key store with a high similarity score of 94.7%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

fortnumandmason.com
Main
japancentre.com
95.6%
emmabridgewater.co.uk
94.7%

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Fortnum And Mason Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Fortnum And Mason's largest online store fortnumandmason.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.5-5.0% in 2024, offering insight into user behavior.

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4.5-5.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Fortnum And Mason Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Fortnum And Mason, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, fortnumandmason.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, fortnumandmason.com offers DPD and Self-collection / Click & collect.

Payment Provider

Mastercard (Cards)

Shipping Provider

DPD

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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