Franklin Sports Company & Revenue
Main Country Selling to
United StatesMain Category
Hobby & LeisureRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Franklin Sports Revenue & Forecast
Franklin Sports Revenue, Sales & Forecast
- Franklin Sports's e-commerce revenue reached US$5m in 2025.
- Franklin Sports's annual sales changed +60% year over year in 2025.
- In 2024, Franklin Sports's e-commerce revenue was US$3m.
Annual Revenue (GMV)
2025Forecast
2026Get Franklin Sports's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Franklin Sports's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareFranklin Sports Monthly Sales & Revenue Development
- Franklin Sports's monthly e-commerce sales reached US$0.4m in 10/26.
- Franklin Sports's monthly sales changed +6% versus the previous month in 10/26.
- Across 2025, Franklin Sports's e-commerce revenue totaled US$5m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareFranklin Sports Top Stores by Revenue
- franklinsports.com is Franklin Sports's largest store at US$5m in United States, a +60% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  franklinsports.com | US$5m | +60% |
Franklin Sports has only one top store, so there are no other stores to compare it with in this table.
Franklin Sports Sales by Country
The United States is Franklin Sports's biggest market in 2025 at US$5m and a 98% share, ahead of the next largest markets.
Franklin Sports Revenue Share by Country
- United States is Franklin Sports's largest market at US$5m, a 98% share, in 2025.
- Worldwide is Franklin Sports's second-largest market at US$0.1m, a 2% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 98% | US$5m | ||
| 2 | 2% | US$0.1m |
Franklin Sports Competitors
Franklin Sports's biggest store franklinsports.com, at US$5m GMV, is most similar to shoptaurus.com at a 100.0 Match Score, ahead of remington.com at 100.0 and outdoorlimited.com at 100.0.
Franklin Sports Competitor Landscape
- shoptaurus.com is the store most similar to Franklin Sports's biggest store at a 100.0 Match Score, with US$0.0bn GMV.
- remington.com ranks next as a similar store at a 100.0 Match Score and US$0.0bn GMV.
- outdoorlimited.com follows at a 100.0 Match Score and US$0.0bn GMV.
Franklin Sports's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Franklin Sports Competitors & Similar Stores
- shoptaurus.com tops the stores most similar to Franklin Sports's biggest store at a 100.0 Match Score and a US$156 AOV.
- remington.com is a close alternative at a 100.0 Match Score and a US$156 AOV.
- outdoorlimited.com follows at a 100.0 Match Score and a US$278 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| franklinsports.com | US$5.0m | 2.6 | US$101 | |||
| 1. | shoptaurus.com | 100% | US$8.6m | 2.6 | US$156 | |
| 2. | remington.com | 100% | US$10.6m | 2.6 | US$156 | |
| 3. | outdoorlimited.com | 100% | US$19.4m | 2.6 | US$278 | |
| 4. | 100% | US$14.9m | 2.6 | US$134 | ||
| 5. | mossberg.com | 100% | US$34.1m | 2.6 | US$158 |
Franklin Sports Customer Demographics
At franklinsports.com, Franklin Sports's biggest store, 16% of shoppers fall in the 18-to-24 age group and 31% sit in the low income group.
Franklin Sports Customers by Age & Income
- 16% of Franklin Sports shoppers fall in the 18-to-24 customer age group.
- 31% of Franklin Sports shoppers sit in the low income group.
- The age and income splits cover shoppers of franklinsports.com, Franklin Sports's largest store.
Breakdown by Age Group
Breakdown by Income Group
Franklin Sports Conversion Rate & Transaction KPIs
Franklin Sports converts visits at a 2.9% conversion rate in 2025, generating 49,414 orders from 19,302 buyers at a 2.6 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Franklin Sports Average Order Value
- Franklin Sports's gross average order value (AOV) is US$121.4 in 2025.
- Discounts of US$14.82 and returns of US$10.46 took Franklin Sports's net AOV to US$96.12 in 2025.
- After US$4.91 VAT, Franklin Sports's final AOV was US$101.03 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Franklin Sports Monthly Number of Orders
- Franklin Sports recorded 4,315 orders in 10/26.
- Across 2025, Franklin Sports recorded 49,414 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Franklin Sports Monthly Number of Buyers
- Franklin Sports had 2,601 buyers in 10/26.
- Across 2025, 19,302 buyers shopped at Franklin Sports.
Number of Buyers
10/26Track Monthly Momentum
Track Franklin Sports's full monthly history to spot momentum and seasonality.
Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
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Franklin Sports Monthly Purchase Frequency
- Franklin Sports shoppers ordered about 1.7 times in 10/26.
- Across 2025, each Franklin Sports buyer placed 2.6 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Franklin Sports Monthly Gross AOV After Deductions
- Franklin Sports's monthly gross AOV was US$102.51 in 10/26.
- For 2025, Franklin Sports's gross AOV before deductions was US$121.4.
Gross AOV
10/26Track Monthly Momentum
Track Franklin Sports's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Franklin Sports's full monthly history to spot momentum and seasonality.
Franklin Sports Product Categories
Hobby & Leisure is Franklin Sports's biggest product category in 2025 at 85%, ahead of the next-largest categories in the full breakdown of what it sells.
Franklin Sports Revenue Breakdown by Product Category
- Hobby & Leisure is Franklin Sports's largest product category at 85% of 2025 sales.
- Fashion is Franklin Sports's second-largest product category at 15% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 85% | |||
| 2 | 15% |
See the Complete Franklin Sports Profile
Every metric on this page plus markets, categories and shoppers in one view.
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Franklin Sports's Competitors
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