Primary Arms Company & Revenue
Main Country Selling to
United StatesMain Category
Hobby & LeisureRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Primary Arms Revenue & Forecast
Primary Arms Revenue, Sales & Forecast
- Primary Arms's e-commerce revenue reached US$167m in 2025.
- Primary Arms's annual sales changed +5% year over year in 2025.
- In 2024, Primary Arms's e-commerce revenue was US$159m.
Annual Revenue (GMV)
2025Forecast
2026Get Primary Arms's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Primary Arms's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & ComparePrimary Arms Monthly Sales & Revenue Development
- Primary Arms's monthly e-commerce sales reached US$15m in 10/26.
- Primary Arms's monthly sales changed +4% versus the previous month in 10/26.
- Across 2025, Primary Arms's e-commerce revenue totaled US$167m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
Compare with Other Retailers
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Discover Analyze & ComparePrimary Arms Top Stores by Revenue
- primaryarms.com is Primary Arms's largest store at US$167m in United States, a +5% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  primaryarms.com | US$167m | +5% |
Primary Arms has only one top store, so there are no other stores to compare it with in this table.
Primary Arms Sales by Country
The United States is Primary Arms's biggest market in 2025 at US$167m and a 100% share, ahead of the next largest markets.
Primary Arms Revenue Share by Country
- United States is Primary Arms's largest market at US$167m, a 100% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 100% | US$167m |
Primary Arms Competitors
Primary Arms's biggest store primaryarms.com, at US$167m GMV, is most similar to opticsplanet.com at a 98.4 Match Score, ahead of trekbikes.com at 97.6 and sigsauer.com at 97.2.
Primary Arms Competitor Landscape
- opticsplanet.com is the store most similar to Primary Arms's biggest store at a 98.4 Match Score, with US$0.4bn GMV.
- trekbikes.com ranks next as a similar store at a 97.6 Match Score and US$0.5bn GMV.
- sigsauer.com follows at a 97.2 Match Score and US$0.1bn GMV.
Primary Arms's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Primary Arms Competitors & Similar Stores
- opticsplanet.com tops the stores most similar to Primary Arms's biggest store at a 98.4 Match Score and a US$220 AOV.
- trekbikes.com is a close alternative at a 97.6 Match Score and a US$287 AOV.
- sigsauer.com follows at a 97.2 Match Score and a US$155 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| primaryarms.com | US$166.9m | 2.6 | US$157 | |||
| 1. | 98% | US$391.6m | 2.8 | US$220 | ||
| 2. | 98% | US$460.0m | 2.9 | US$287 | ||
| 3. | 97% | US$142.3m | 2.6 | US$155 | ||
| 4. | 97% | US$168.3m | 2.6 | US$159 | ||
| 5. | 96% | US$876.4m | 2.5 | US$260 |
Primary Arms Customer Demographics
At primaryarms.com, Primary Arms's biggest store, 14% of shoppers fall in the 18-to-24 age group and 33% sit in the low income group.
Primary Arms Customers by Age & Income
- 14% of Primary Arms shoppers fall in the 18-to-24 customer age group.
- 33% of Primary Arms shoppers sit in the low income group.
- The age and income splits cover shoppers of primaryarms.com, Primary Arms's largest store.
Breakdown by Age Group
Breakdown by Income Group
Primary Arms Conversion Rate & Transaction KPIs
Primary Arms converts visits at a 2.9% conversion rate in 2025, generating 1,065,354 orders from 409,775 buyers at a 2.6 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Primary Arms Average Order Value
- Primary Arms's gross average order value (AOV) is US$180.1 in 2025.
- Discounts of US$20.27 and returns of US$10.77 took Primary Arms's net AOV to US$149.07 in 2025.
- After US$7.62 VAT, Primary Arms's final AOV was US$156.68 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Primary Arms Monthly Number of Orders
- Primary Arms recorded 92,241 orders in 10/26.
- Across 2025, Primary Arms recorded 1,065,354 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Primary Arms Monthly Number of Buyers
- Primary Arms had 55,165 buyers in 10/26.
- Across 2025, 409,775 buyers shopped at Primary Arms.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Primary Arms Monthly Purchase Frequency
- Primary Arms shoppers ordered about 1.7 times in 10/26.
- Across 2025, each Primary Arms buyer placed 2.6 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Primary Arms Monthly Gross AOV After Deductions
- Primary Arms's monthly gross AOV was US$159.23 in 10/26.
- For 2025, Primary Arms's gross AOV before deductions was US$180.1.
Gross AOV
10/26Track Monthly Momentum
Track Primary Arms's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Primary Arms's full monthly history to spot momentum and seasonality.
Primary Arms Product Categories
Hobby & Leisure is Primary Arms's biggest product category in 2025 at 96%, ahead of the next-largest categories in the full breakdown of what it sells.
Primary Arms Revenue Breakdown by Product Category
- Hobby & Leisure is Primary Arms's largest product category at 96% of 2025 sales.
- Fashion is Primary Arms's second-largest product category at 4% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 96% | |||
| 2 | 4% |
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