Grabagun Company & Revenue

Main Country Selling to

United States

Main Category

Hobby & Leisure

Revenue (GMV)

2025

US$147m

Global Rank

2025

1,420

Growth

2025 / 2024

-3%

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Grabagun Revenue & Forecast

Grabagun Revenue, Sales & Forecast

Grabagun's e-commerce revenue reached US$147m in 2025.
Grabagun's annual sales changed -3% year over year in 2025.
In 2024, Grabagun's e-commerce revenue was US$153m.

Annual Revenue (GMV)

2025

US$147m

-3%

Forecast

2026

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E-Commerce Revenue (GMV in Million US$)

2023

153

2024

147

2025

2026

2027

Forecast

2026

Get Grabagun's full revenue forecast in Profiles to size future demand and plan ahead.

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Benchmark Grabagun Against Any Retailer

See where Grabagun leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

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Grabagun Monthly Sales & Revenue Development

Grabagun's monthly e-commerce sales reached US$13m in 10/26.
Grabagun's monthly sales changed +4% versus the previous month in 10/26.
Across 2025, Grabagun's e-commerce revenue totaled US$147m.

Revenue Current Month (GMV)

10/26

US$13m

+4%

Compare with Other Retailers

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E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

Compare with Other Retailers

Line up Grabagun's monthly trend against any retailer to see who is gaining.

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Grabagun Top Stores by Revenue

grabagun.com is Grabagun's largest store at US$147m in United States, a -3% change versus 2024.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	grabagun.com	United States	US$147m	-3%

Grabagun has only one top store, so there are no other stores to compare it with in this table.

Grabagun Sales by Country

The United States is Grabagun's biggest market in 2025 at US$147m and a 100% share, ahead of the next largest markets.

Biggest Market

100%

United States

Grabagun Revenue Share by Country

United States is Grabagun's largest market at US$147m, a 100% share, in 2025.

Market Share by Country in 2025

#	Country	GMV Share 2025	Share	GMV 2025
1	United States		100%	US$147m

Grabagun Competitors

Grabagun's biggest store grabagun.com, at US$147m GMV, is most similar to 2ndswing.com at a 100.0 Match Score, ahead of classicfirearms.com at 100.0 and budsgunshop.com at 100.0.

Grabagun Competitor Landscape

2ndswing.com is the store most similar to Grabagun's biggest store at a 100.0 Match Score, with US$0.1bn GMV.
classicfirearms.com ranks next as a similar store at a 100.0 Match Score and US$0.1bn GMV.
budsgunshop.com follows at a 100.0 Match Score and US$0.4bn GMV.

Grabagun's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.1

0.2

0.3

0.4

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Top Grabagun Competitors & Similar Stores

2ndswing.com tops the stores most similar to Grabagun's biggest store at a 100.0 Match Score and a US$205 AOV.
classicfirearms.com is a close alternative at a 100.0 Match Score and a US$154 AOV.
budsgunshop.com follows at a 100.0 Match Score and a US$382 AOV.

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Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	grabagun.com		US$147.4m	2.4	US$154
1.	2ndswing.com	100%	US$119.4m	2.4	US$205
2.	classicfirearms.com	100%	US$120.3m	2.4	US$154
3.	budsgunshop.com	100%	US$360.3m	2.5	US$382
4.	nordictrack.com	100%	US$342.8m	2.4	US$1,233
5.	brownells.com	100%	US$135.6m	2.4	US$191

Grabagun Conversion Rate & Transaction KPIs

Grabagun converts visits at a 2.9% conversion rate in 2025, generating 960,479 orders from 393,926 buyers at a 2.4 purchase frequency.

Conversion Rate

2025

2.9%

Number of Orders

2025

960,479

Number of Buyers

2025

393,926

Purchase Frequency

2025

2.4

Grabagun Average Order Value

Grabagun's gross average order value (AOV) is US$175.47 in 2025.
Discounts of US$19.5 and returns of US$9.97 took Grabagun's net AOV to US$145.99 in 2025.
After US$7.46 VAT, Grabagun's final AOV was US$153.45 in 2025.

Average Order Value Calculation in 2025

US$175.47

US$19.5

US$9.97

US$145.99

US$7.46

US$153.45

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT