Brownells Company & Revenue

Main Country Selling to

United States

Main Category

Hobby & Leisure

Revenue (GMV)

2025

US$145m

Global Rank

2025

1,437

Growth

2025 / 2024

-26%

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Brownells Revenue & Forecast

Brownells Revenue, Sales & Forecast

Brownells's e-commerce revenue reached US$145m in 2025.
Brownells's annual sales changed -26% year over year in 2025.
In 2024, Brownells's e-commerce revenue was US$195m.

Annual Revenue (GMV)

2025

US$145m

-26%

Forecast

2026

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E-Commerce Revenue (GMV in Million US$)

2023

195

2024

145

2025

2026

2027

Forecast

2026

Get Brownells's full revenue forecast in Profiles to size future demand and plan ahead.

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Benchmark Brownells Against Any Retailer

See where Brownells leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

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Brownells Monthly Sales & Revenue Development

Brownells's monthly e-commerce sales reached US$10m in 10/26.
Brownells's monthly sales changed +41% versus the previous month in 10/26.
Across 2025, Brownells's e-commerce revenue totaled US$145m.

Revenue Current Month (GMV)

10/26

US$10m

+41%

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E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

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Brownells Top Stores by Revenue

brownells.com is Brownells's largest store at US$136m in United States, a -26% change versus 2024.
brownells-deutschland.de is Brownells's second-largest store at US$9m in Germany in 2025.
brownells.cz is Brownells's third-largest store at US$0.8m in Czechia in 2025.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	brownells.com	United States	US$136m	-26%
2.	brownells-deutschland.de	Germany	US$9m	-11%
3.	brownells.cz	Czechia	US$0.8m	+2%

Brownells Sales by Country

The United States is Brownells's biggest market in 2025 at US$134m and a 92% share, ahead of the next largest markets.

Biggest Market

92%

United States

2nd Biggest Market

Germany

3rd Biggest Market

Canada

Brownells Revenue Share by Country

United States is Brownells's largest market at US$134m, a 92% share, in 2025.
Germany is Brownells's second-largest market at US$9m, a 6% share, in 2025.
Canada is Brownells's third-largest market at US$1m, a 1% share, in 2025.
Czechia is Brownells's fourth-largest market at US$0.7m, a 0% share, in 2025.
Slovakia is Brownells's fifth-largest market at US$0.1m, a 0% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	United States	92%	US$134m
2	Germany	6%	US$9m
3	Canada	1%	US$1m
4	Czechia	0%	US$0.7m
5	Slovakia	0%	US$0.1m

Brownells Competitors

Brownells's biggest store brownells.com, at US$136m GMV, is most similar to nordictrack.com at a 100.0 Match Score, ahead of grabagun.com at 100.0 and budsgunshop.com at 100.0.

Brownells Competitor Landscape

nordictrack.com is the store most similar to Brownells's biggest store at a 100.0 Match Score, with US$0.3bn GMV.
grabagun.com ranks next as a similar store at a 100.0 Match Score and US$0.1bn GMV.
budsgunshop.com follows at a 100.0 Match Score and US$0.4bn GMV.

Brownells's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.1

0.2

0.3

0.4

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Top Brownells Competitors & Similar Stores

nordictrack.com tops the stores most similar to Brownells's biggest store at a 100.0 Match Score and a US$1,233 AOV.
grabagun.com is a close alternative at a 100.0 Match Score and a US$154 AOV.
budsgunshop.com follows at a 100.0 Match Score and a US$382 AOV.

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Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	brownells.com		US$135.6m	2.4	US$191
1.	nordictrack.com	100%	US$342.8m	2.4	US$1,233
2.	grabagun.com	100%	US$147.4m	2.4	US$154
3.	budsgunshop.com	100%	US$360.3m	2.5	US$382
4.	2ndswing.com	100%	US$119.4m	2.4	US$205
5.	classicfirearms.com	100%	US$120.3m	2.4	US$154

Brownells Customer Demographics

At brownells.com, Brownells's biggest store, 10% of shoppers fall in the 18-to-24 age group and 32% sit in the low income group.

Brownells Customers by Age & Income

10% of Brownells shoppers fall in the 18-to-24 customer age group.
32% of Brownells shoppers sit in the low income group.
The age and income splits cover shoppers of brownells.com, Brownells's largest store.

Breakdown by Age Group

Breakdown by Income Group

Brownells Conversion Rate & Transaction KPIs

Brownells converts visits at a 2.9% conversion rate in 2025, generating 761,132 orders from 315,337 buyers at a 2.4 purchase frequency.

Conversion Rate

2025

2.9%

Number of Orders

2025

761,132

Number of Buyers

2025

315,337

Purchase Frequency

2025

2.4

Brownells Average Order Value

Brownells's gross average order value (AOV) is US$216.14 in 2025.
Discounts of US$23.79 and returns of US$12.07 took Brownells's net AOV to US$180.29 in 2025.
After US$10.73 VAT, Brownells's final AOV was US$191.02 in 2025.

Average Order Value Calculation in 2025

US$216.14

US$23.79

US$12.07

US$180.29

US$10.73

US$191.02

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT