Jula Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
hornbach.se

Revenue (GMV)

US$46m
2024

Global Rank

3,780
2024

Conversion Rate

2.0-2.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Jula Revenue & Turnover

Jula Annual Revenue & Growth by Year

Jula's annual sales on its online store jula.se amounted to US$46m in 2024. This represents a change of 5-10% from the previous year. Jula's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$46m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
46
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Jula Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Jula, revenues in July of 2025 were US$5m on its domain jula.se. This marks a change in monthly revenues of 15-20% from June.

Revenue Current Month (GMV)

US$5m
07/25

Growth from Previous Month

15-20%
06/25-07/25

Monthly eCommerce Revenue (GMV in Million US$)

03-2025
04-2025
05-2025
06-2025
US$5m
07-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Jula Sales by Country & Market Shares

Jula's main market is Sweden, where its main online store, jula.se, generated 100% of revenues in 2024. Jula engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Jula Revenue Split by Product Categories

Jula sales by product category provide a deeper look into its income structure. Jula's most significant category is DIY, which accounts for 59% of total sales in 2024 at its largest online store, jula.se. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

DIY (59%)

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Jula Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Jula's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Jula either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Jula's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Jula Top Stores

Jula's flagship domain jula.se generated revenues of US$46m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
jula.se
Jula Sverige AB
2021

2022

2023

2024

2025

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Jula Competitor Analysis & Similar Stores

hornbach.se is the closest competitor to Jula's largest online store jula.se, with a similarity score of 99.0% in 2024. bauhaus.se is another key store with a high similarity score of 98.6%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

jula.se
Main
hornbach.se
99.0%
bauhaus.se
98.6%

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Jula Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Jula's largest online store jula.se reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.

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2.0-2.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Jula Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Jula, the payment providers VISA (Cards), Mastercard (Cards) and Klarna Checkout (E-wallets) are available at its largest online store, jula.se. Shipping providers, on the other hand, vary significantly depending on the market. Overall, jula.se offers PostNord and Self-collection / Click & collect.

Payment Provider

VISA (Cards)

Shipping Provider

PostNord

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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