Stadium Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Stadium Revenue & Turnover
Stadium Annual Revenue & Growth by Year
Stadium's annual sales amounted to US$139m in 2025. This represents a change of 0-5% from the previous year. Stadium is expected to see a growth rate of N/A in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Stadium Sales by Country & Market Shares
Stadium's main market is Sweden, where the retailer generated 79% of revenues in 2025. Stadium engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Stadium Revenue Split by Product Categories
Stadium sales by product category provide a deeper look into its income structure. Stadium's most significant category is Fashion, which accounts for 77% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (77%)
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Stadium Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Stadium's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Stadium either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Stadium's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Stadium Competitor Analysis & Similar Stores
outnorth.se is the closest competitor to Stadium's largest online store stadium.se, with a similarity score of 99.5% in 2025. intersport.se is another key store with a high similarity score of 99.1%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Stadium Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Stadium reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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