Ahlens Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
singular-society.com

Revenue (GMV)

US$200m
2024

Global Rank

1,145
2024

Conversion Rate

2.0-2.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Ahlens Revenue & Turnover

Ahlens Annual Revenue & Growth by Year

Ahlens's annual sales on its online store ahlens.se amounted to US$200m in 2024. This represents a change of <0% from the previous year. Ahlens's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$200m
2024

Annual Growth Forecast

<0%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
200
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Ahlens Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Ahlens, revenues in July of 2025 were US$15m on its domain ahlens.se. This marks a change in monthly revenues of <0% from June.

Revenue Current Month (GMV)

US$15m
07/25

Growth from Previous Month

<0%
06/25-07/25

Monthly eCommerce Revenue (GMV in Million US$)

03-2025
04-2025
05-2025
06-2025
US$15m
07-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Ahlens Sales by Country & Market Shares

Ahlens's main market is Sweden, where its main online store, ahlens.se, generated 100% of revenues in 2024. Ahlens engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Ahlens Revenue Split by Product Categories

Ahlens sales by product category provide a deeper look into its income structure. Ahlens's most significant category is Fashion, which accounts for 42% of total sales in 2024 at its largest online store, ahlens.se. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (42%)

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Ahlens Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Ahlens's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Ahlens either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Ahlens's' 1P sales contributed 94% to total GMV, while the 3P GMV accounted for 6%.

3P Share

6%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
94%6%
2024
2025
1P Activity
3P Activity

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Ahlens Top Stores

Ahlens's flagship domain ahlens.se generated revenues of US$200m in 2024. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
ahlens.se
Åhléns AB
2021

2022

2023

2024

2025

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Ahlens Competitor Analysis & Similar Stores

singular-society.com is the closest competitor to Ahlens's largest online store ahlens.se, with a similarity score of 97.7% in 2024. ellos.se is another key store with a high similarity score of 97.3%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

ahlens.se
Main
singular-society.com
97.7%

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Ahlens Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Ahlens's largest online store ahlens.se reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.

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2.0-2.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Ahlens Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Ahlens, the payment providers VISA (Cards), Mastercard (Cards) and Klarna Checkout (E-wallets) are available at its largest online store, ahlens.se. Shipping providers, on the other hand, vary significantly depending on the market. Overall, ahlens.se offers PostNord, DHL and Self-collection / Click & collect.

Payment Provider

VISA (Cards)

Shipping Provider

PostNord

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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