Kylie Cosmetics — Online vs. Offline Split
Kylie Cosmetics's online and offline brand revenue totaled US$200m in 2025, of which 48% was generated online across all retailers combined.
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
Kylie Cosmetics Revenue Online vs. Offline
- Kylie Cosmetics's online and offline revenue totaled US$200m in 2025.
- Online made up 48% of that total in 2025.
- Offline made up 52% of that total in 2025.
Sales Online vs. Offline (In Million US$)
2023
2024
200
104
96
2025- Online
- Offline
Kylie Cosmetics D2C Channel Mix
- Kylie Cosmetics's D2C Online revenue was US$18m in 2025.
- Kylie Cosmetics's D2C Offline revenue was US$0.2m in 2025.
- D2C Online is the larger of the brand's two D2C channels in 2025.
Brand Revenue – Channel Mix (In %)
9.0%
0.1%
- D2C Online
- D2C Offline
- Wholesale Online
- Wholesale Offline
Discover Brand Analytics
Get Kylie Cosmetics's full brand revenue structure across every retailer and channel, not just what's shown here.
Discover Brand Analytics
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.