Kylie Cosmetics — Top Retailers
In 2025, walmart.com was the single largest store selling Kylie Cosmetics online, generating US$17m at a 17.5% share of the brand's online brand revenue, ahead of kyliecosmetics.com and amazon.com in second and third place. The ranking mixes Kylie Cosmetics's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling Kylie Cosmetics
- walmart.com generated US$17m in brand revenue online, a 17.5% share, in 2025.
- kyliecosmetics.com generated US$12m in brand revenue online, a 12.3% share, in 2025.
- amazon.com generated US$5m in brand revenue online, a 5.5% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | Wholesale | US$17m17.5% | |
| 2. | D2C | US$12m12.3% | |
| 3. | Wholesale | US$5m5.5% | |
| 4. | Wholesale | US$3m3.3% | |
| 5. | Wholesale | US$3m2.8% |
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