Kylie Cosmetics Conversion Rate & Transaction KPIs
Kylie Cosmetics converts visits at a 3.8% conversion rate in 2025, generating 7,922,030 orders from 3,108,941 buyers at a 2.5 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Kylie Cosmetics Average Order Value
- Kylie Cosmetics's gross average order value (AOV) is US$72.7 in 2025.
- Discounts of US$10.02 and returns of US$4.96 took Kylie Cosmetics's net AOV to US$57.72 in 2025.
- After US$4.87 VAT, Kylie Cosmetics's final AOV was US$62.59 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Kylie Cosmetics Monthly Number of Orders
- Kylie Cosmetics recorded 631,714 orders in 10/26.
- Across 2025, Kylie Cosmetics recorded 7,922,030 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Kylie Cosmetics Monthly Number of Buyers
- Kylie Cosmetics had 428,295 buyers in 10/26.
- Across 2025, 3,108,941 buyers shopped at Kylie Cosmetics.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Kylie Cosmetics Monthly Purchase Frequency
- Kylie Cosmetics shoppers ordered about 1.5 times in 10/26.
- Across 2025, each Kylie Cosmetics buyer placed 2.5 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Kylie Cosmetics Monthly Gross AOV After Deductions
- Kylie Cosmetics's monthly gross AOV was US$69.36 in 10/26.
- For 2025, Kylie Cosmetics's gross AOV before deductions was US$72.7.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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Conversion Rate & Transaction KPIs of Kylie Cosmetics's Competitors
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