Annual Revenue
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Conversation Rate
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
Levi's annual sales on its online store levi.com amounted to US$466m in 2024. This represents a change of 15-20% from the previous year. Levi's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Levi, revenues in May of 2025 were US$35m on its domain levi.com. This marks a change in monthly revenues of 0-5% from April.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Levi sales by product category provide a deeper look into its income structure. Levi's most significant category is Fashion, which accounts for 100% of total sales in 2024 at its largest online store, levi.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (100%)
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Regularly updated figures from Levi's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Levi's gross profit was US$3,816m, while its operating profit was US$264m.
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2024Earnings per Share
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Levi had a headcount of 18,700 in 2024. Meanwhile approximately US$0.3m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Levi's flagship domain levi.com generated revenues of US$466m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
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1. | levi.com Levi Strauss & Co. | 466 |
patagonia.com is the closest competitor to Levi's largest online store levi.com, with a similarity score of 99.6% in 2024. shopcider.com is another key store with a high similarity score of 99.6%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
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Analyzing transactions on Levi's largest online store levi.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Payment and shipping options have a major impact on customer satisfaction. In the case of Levi, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, levi.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, levi.com offers USPS (United States Postal Service).
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