Online revenue generated as a retailer via own D2C channels
Portugal is Levi's biggest market in 2025 at US$3m and a 39% share, ahead of the next largest markets.
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
Total revenue across all revenue streams
The United States is Levi's biggest market in 2025 at US$644m and a 39% share, ahead of the next largest markets.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 39% | US$644m | ||
| 2 | 5% | US$82m | ||
| 3 | 4% | US$74m | ||
| 4 | 4% | US$66m | ||
| 5 | 4% | US$62m |
Every metric on this page plus markets, categories and shoppers in one view.
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