In 2025, amazon.com was the single largest store selling Levi online, generating US$374m at a 22.8% share of the brand's online brand revenue, ahead of levi.com.ar and amazon.de in second and third place. The ranking mixes Levi's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | Wholesale | US$374m22.8% | |
| 2. | D2C | US$273m16.6% | |
| 3. | Wholesale | US$251m15.3% | |
| 4. | D2C | US$153m9.3% | |
| 5. | D2C | US$111m6.7% |
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