Littlewoods Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Littlewoods Revenue & Turnover
Littlewoods Annual Revenue & Growth by Year
Littlewoods's annual sales on its online store littlewoods.com amounted to US$341m in 2024. This represents a change of <0% from the previous year. Littlewoods's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Littlewoods Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Littlewoods, revenues in July of 2025 were US$30m on its domain littlewoods.com. This marks a change in monthly revenues of 20-25% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Littlewoods Sales by Country & Market Shares
Littlewoods's main market is the United Kingdom, where its main online store, littlewoods.com, generated 100% of revenues in 2024. Littlewoods engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Littlewoods Revenue Split by Product Categories
Littlewoods sales by product category provide a deeper look into its income structure. Littlewoods's most significant category is Fashion, which accounts for 56% of total sales in 2024 at its largest online store, littlewoods.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (56%)
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Littlewoods Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Littlewoods's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Littlewoods either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Littlewoods's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Littlewoods Top Stores
Littlewoods's flagship domain littlewoods.com generated revenues of US$341m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
littlewoods.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | littlewoods.com Shop Direct Home Shopping, Ltd. | 341 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Littlewoods Competitor Analysis & Similar Stores
freemans.com is the closest competitor to Littlewoods's largest online store littlewoods.com, with a similarity score of 99.7% in 2024. very.co.uk is another key store with a high similarity score of 99.6%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Littlewoods Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Littlewoods's largest online store littlewoods.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Littlewoods Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Littlewoods, the payment providers Bank transfer/cash in advance (Bank transfer), Debit cards not named (Cards) and pay by phone (Other) are available at its largest online store, littlewoods.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, littlewoods.com offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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- Exhaustive list of all payment and shipping methods
- Breakdown of shop software usage including version
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