Boohoo Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Boohoo Revenue & Turnover
Boohoo Annual Revenue & Growth by Year
Boohoo's annual sales on its online store boohoo.com amounted to US$417m in 2024. This represents a change of <0% from the previous year. Boohoo's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Boohoo Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Boohoo, revenues in May of 2025 were US$41m on its domain boohoo.com. This marks a change in monthly revenues of 5-10% from April.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Boohoo Sales by Country & Market Shares
Boohoo's main market is the United Kingdom, where its main online store, boohoo.com, generated 44% of revenues in 2024. Boohoo engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Boohoo Revenue Split by Product Categories
Boohoo sales by product category provide a deeper look into its income structure. Boohoo's most significant category is Fashion, which accounts for 95% of total sales in 2024 at its largest online store, boohoo.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (95%)
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Boohoo Top Stores
Boohoo's flagship domain boohoo.com generated revenues of US$417m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
boohoo.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | boohoo.com boohoo.com UK, Ltd. | 417 |
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Boohoo Competitor Analysis & Similar Stores
karenmillen.com is the closest competitor to Boohoo's largest online store boohoo.com, with a similarity score of 99.7% in 2024. boohooman.com is another key store with a high similarity score of 99.3%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Boohoo Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Boohoo's largest online store boohoo.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.0-4.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Boohoo Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Boohoo, the payment providers VISA (Cards), Mastercard (Cards) and PayPal (E-wallets) are available at its largest online store, boohoo.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, boohoo.com offers DPD and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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