Marine Layer Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
birdygrey.com

Revenue (GMV)

US$68m
2025

Global Rank

2,530
2025

Conversion Rate

3.0-3.5%
2025

Average Order Value

2025

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Revenue Development
Country & Category Splits
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Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Marine Layer Revenue & Turnover

Marine Layer Annual Revenue & Growth by Year

Marine Layer's annual sales amounted to US$68m in 2025. This represents a change of <0% from the previous year. Marine Layer is expected to see a growth rate of <0% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$68m
2025

Annual Growth Forecast

<0%
25/26

E-Commerce Revenue (GMV in Million US$)

2023
2024
68
2025
2026
2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Marine Layer Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Marine Layer, revenues in February of 2026 were US$4m. This marks a change in monthly revenues of <0% from January.

Revenue Current Month (GMV)

US$4m
02/26

Growth from Previous Month

<0%
01/26-02/26

Monthly E-Commerce Revenue (GMV in Million US$)

10-2025
11-2025
12-2025
01-2026
US$4m
02-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Marine Layer Sales by Country & Market Shares

Marine Layer's main market is the United States, where the retailer generated 100% of revenues in 2025. Marine Layer engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Marine Layer Revenue Split by Product Categories

Marine Layer sales by product category provide a deeper look into its income structure. Marine Layer's most significant category is Fashion, which accounts for 100% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Fashion (100%)

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Marine Layer Customer Demographics and Shopper Insights

10% of the customers of marinelayer.com, the largest store of Marine Layer, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 27% of the customers of marinelayer.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (10.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (27.0%)

Marine Layer Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Marine Layer's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Marine Layer either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Marine Layer's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2025

3P Share Forecast

2026

1P/3P Revenue/Sales Split

2022
2023
2024
100%0%
2025
2026
1P Activity
3P Activity

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Marine Layer Top Stores

Marine Layer's flagship domain marinelayer.com generated revenues of US$68m in 2025. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
marinelayer.com
Marine Layer, Inc.
2022

2023

2024

2025

2026

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Marine Layer Competitor Analysis & Similar Stores

birdygrey.com is the closest competitor to Marine Layer's largest online store marinelayer.com, with a similarity score of 100.0% in 2025. forever21.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

marinelayer.com
Main
birdygrey.com
100.0%

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Marine Layer Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Marine Layer reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.

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3.0-3.5%
2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Marine Layer Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Marine Layer, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Marine Layer offers USPS (United States Postal Service) and UPS (United Parcel Service).

Payment Provider

Mastercard (Cards)

Shipping Provider

USPS (United States Postal Service)

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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