Overstock Company & Revenue
Main Country Selling to
United StatesMain Category
Furniture & HomewareRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Overstock Revenue & Forecast
Overstock Revenue, Sales & Forecast
- Overstock's e-commerce revenue reached US$485m in 2025.
- Overstock's annual sales changed +22% year over year in 2025.
- In 2024, Overstock's e-commerce revenue was US$397m.
Annual Revenue (GMV)
2025Forecast
2026Get Overstock's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Overstock's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesBenchmark Overstock Against Any Retailer
See where Overstock leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.
Discover Analyze & CompareOverstock Monthly Sales & Revenue Development
- Overstock's monthly e-commerce sales reached US$42m in 10/26.
- Overstock's monthly sales changed +12% versus the previous month in 10/26.
- Across 2025, Overstock's e-commerce revenue totaled US$485m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
Compare with Other Retailers
Line up Overstock's monthly trend against any retailer to see who is gaining.
Discover Analyze & CompareOverstock Top Stores by Revenue
- overstock.com is Overstock's largest store at US$485m in United States, a +22% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  overstock.com | US$485m | +22% |
Overstock has only one top store, so there are no other stores to compare it with in this table.
Overstock Sales by Country
The United States is Overstock's biggest market in 2025 at US$485m and a 100% share, ahead of the next largest markets.
Overstock Revenue Share by Country
- United States is Overstock's largest market at US$485m, a 100% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 100% | US$485m |
Overstock Competitors
Overstock's biggest store overstock.com, at US$485m GMV, is most similar to chairish.com at a 86.5 Match Score, ahead of houzz.com at 86.0 and worldmarket.com at 82.7.
Overstock Competitor Landscape
- chairish.com is the store most similar to Overstock's biggest store at a 86.5 Match Score, with US$0.7bn GMV.
- houzz.com ranks next as a similar store at a 86.0 Match Score and US$0.5bn GMV.
- worldmarket.com follows at a 82.7 Match Score and US$0.7bn GMV.
Overstock's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Overstock Competitors & Similar Stores
- chairish.com tops the stores most similar to Overstock's biggest store at a 86.5 Match Score and a US$778 AOV.
- houzz.com is a close alternative at a 86.0 Match Score and a US$314 AOV.
- worldmarket.com follows at a 82.7 Match Score and a US$229 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| overstock.com | US$484.8m | 2.4 | US$223 | |||
| 1. | 87% | US$743.2m | 2.3 | US$778 | ||
| 2. | 86% | US$472.2m | 1.8 | US$314 | ||
| 3. | 83% | US$713.8m | 2.5 | US$229 | ||
| 4. | potterybarnkids.com | 82% | US$447.5m | 2.4 | US$214 | |
| 5. | 80% | US$10,018.9m | 2.0 | US$312 |
Overstock Customer Demographics
At overstock.com, Overstock's biggest store, 5% of shoppers fall in the 18-to-24 age group and 32% sit in the low income group.
Overstock Customers by Age & Income
- 5% of Overstock shoppers fall in the 18-to-24 customer age group.
- 32% of Overstock shoppers sit in the low income group.
- The age and income splits cover shoppers of overstock.com, Overstock's largest store.
Breakdown by Age Group
Breakdown by Income Group
Overstock Conversion Rate & Transaction KPIs
Overstock converts visits at a 2.7% conversion rate in 2025, generating 2,174,576 orders from 913,575 buyers at a 2.4 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Overstock Average Order Value
- Overstock's gross average order value (AOV) is US$271.43 in 2025.
- Discounts of US$33.65 and returns of US$25.66 took Overstock's net AOV to US$212.12 in 2025.
- After US$10.84 VAT, Overstock's final AOV was US$222.96 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Overstock Monthly Number of Orders
- Overstock recorded 198,190 orders in 10/26.
- Across 2025, Overstock recorded 2,174,576 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
Compare with Other Retailers
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Overstock Monthly Number of Buyers
- Overstock had 138,157 buyers in 10/26.
- Across 2025, 913,575 buyers shopped at Overstock.
Number of Buyers
10/26Track Monthly Momentum
Track Overstock's full monthly history to spot momentum and seasonality.
Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
Track Overstock's full monthly history to spot momentum and seasonality.
Overstock Monthly Purchase Frequency
- Overstock shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Overstock buyer placed 2.4 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
Compare with Other Retailers
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Overstock Monthly Gross AOV After Deductions
- Overstock's monthly gross AOV was US$213.86 in 10/26.
- For 2025, Overstock's gross AOV before deductions was US$271.43.
Gross AOV
10/26Track Monthly Momentum
Track Overstock's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Overstock's full monthly history to spot momentum and seasonality.
Overstock Marketplace 1P vs 3P Split
Overstock generated US$485m in total Gross Merchandise Volume (GMV) in 2025, of which 59% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Overstock GMV Composition Over Time
- Overstock's total GMV reached US$485m in 2025.
- Overstock's 1P net sales were US$187m, plus US$10m VAT on 1P, in 2025.
- Overstock's 3P GMV from third-party sellers was US$288m in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Overstock 1P vs 3P Share
- First-party sales made up 41% of Overstock's GMV in 2025.
- Third-party sellers contributed 59% of Overstock's GMV, or US$288m, in 2025.
- Overstock's 1P side combines US$187m net sales and US$10m VAT of the US$485m total in 2025.
E-Commerce Revenue Split 2025 by 1P & 3P (GMV in Million US$)
Overstock Product Categories
Furniture & Homeware is Overstock's biggest product category in 2025 at 69%, ahead of the next-largest categories in the full breakdown of what it sells.
Overstock Revenue Breakdown by Product Category
- Furniture & Homeware is Overstock's largest product category at 69% of 2025 sales.
- Fashion is Overstock's second-largest product category at 11% of 2025 sales.
- Electronics is Overstock's third-largest product category at 9% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 69% | |||
| 2 | 11% | |||
| 3 | 9% | |||
| 4 | 8% | |||
| 5 | 3% |
See the Complete Overstock Profile
Every metric on this page plus markets, categories and shoppers in one view.
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