Polette Company & Revenue

Main Category
Main Country Selling to

Annual Revenue

US$76m
2024

Global Rank

2,128
2024

Conversation Rate

2.0-2.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
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Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Polette Revenue & Turnover

Polette Annual Revenue & Growth by Year

Polette's annual sales on its online store polette.com amounted to US$76m in 2024. This represents a change of <0% from the previous year. Polette's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue

US$76m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Revenue (in Million US$)

2022
2023
76
2024
2025
2026

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Polette Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Polette, revenues in April of 2025 were US$7m on its domain polette.com. This marks a change in monthly revenues of <0% from March.

Revenue Current Month

US$7m
04/25

Growth from Previous Month

<0%
03/25-04/25

Monthly eCommerce Revenue (in Million US$)

12-2024
01-2025
02-2025
03-2025
US$7m
04-2025

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Polette Sales by Country & Market Shares

Polette's main market is France, where its main online store, polette.com, generated 35% of revenues in 2024. Polette engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

World Map

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Polette Revenue Split by Product Categories

Polette sales by product category provide a deeper look into its income structure. Polette's most significant category is Care Products, which accounts for 52% of total sales in 2024 at its largest online store, polette.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Care Products (52%)

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Polette Top Stores

Polette's flagship domain polette.com generated revenues of US$76m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
polette.com
Ninava, Ltd.
2021

2022

2023

2024

2025

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Polette Competitor Analysis & Similar Stores

pearle.nl is the closest competitor to Polette's largest online store polette.com, with a similarity score of 91.7% in 2024. lentillesmoinscheres.com is another key store with a high similarity score of 89.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

polette.com
Main
pearle.nl
91.7%
lentillesmoinscheres.com
89.0%

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Polette Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Polette's largest online store polette.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.

2,128

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2.0-2.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Polette Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Polette, the payment providers Bancontact (E-wallets), iDEAL (Bank transfer) and Mastercard (Cards) are available at its largest online store, polette.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, polette.com offers chronopost.

Payment Provider

Bancontact (E-wallets)

Shipping Provider

chronopost

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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