Under Armour — Online vs. Offline Split
Under Armour's online and offline brand revenue totaled US$4,886m in 2025, of which 32% was generated online across all retailers combined.
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Under Armour Revenue Online vs. Offline
- Under Armour's online and offline revenue totaled US$4,886m in 2025.
- Online made up 32% of that total in 2025.
- Offline made up 69% of that total in 2025.
Sales Online vs. Offline (In Million US$)
2023
2024
4,886
3,348
1,538
2025- Online
- Offline
Under Armour D2C Channel Mix
- Under Armour's D2C Online revenue was US$713m in 2025.
- Under Armour's D2C Offline revenue was US$1,329m in 2025.
- D2C Offline is the larger of the brand's two D2C channels in 2025.
Brand Revenue – Channel Mix (In %)
14.6%
27.2%
- D2C Online
- D2C Offline
- Wholesale Online
- Wholesale Offline
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