Zara — Online vs. Offline Split
Zara's online and offline brand revenue totaled US$29,555m in 2025, of which 26% was generated online across all retailers combined.
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Zara Revenue Online vs. Offline
- Zara's online and offline revenue totaled US$29,555m in 2025.
- Online made up 26% of that total in 2025.
- Offline made up 74% of that total in 2025.
Sales Online vs. Offline (In Million US$)
2023
2024
29,555
22,002
7,553
2025- Online
- Offline
Zara D2C Channel Mix
- Zara's D2C Online revenue was US$7,328m in 2025.
- Zara's D2C Offline revenue was US$19,419m in 2025.
- D2C Offline is the larger of the brand's two D2C channels in 2025.
Brand Revenue – Channel Mix (In %)
24.8%
65.7%
- D2C Online
- D2C Offline
- Wholesale Online
- Wholesale Offline
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