Abercrombie — Online vs. Offline Split
Abercrombie's online and offline brand revenue totaled US$2,524m in 2025, of which 67% was generated online across all retailers combined.
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Abercrombie Revenue Online vs. Offline
- Abercrombie's online and offline revenue totaled US$2,524m in 2025.
- Online made up 67% of that total in 2025.
- Offline made up 33% of that total in 2025.
Sales Online vs. Offline (In Million US$)
2023
2024
2,524
822
1,702
2025- Online
- Offline
Abercrombie D2C Channel Mix
- Abercrombie's D2C Online revenue was US$1,651m in 2025.
- Abercrombie's D2C Offline revenue was US$810m in 2025.
- D2C Online is the larger of the brand's two D2C channels in 2025.
Brand Revenue – Channel Mix (In %)
65.4%
32.1%
- D2C Online
- D2C Offline
- Wholesale Online
- Wholesale Offline
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