Rare Beauty Conversion Rate & Transaction KPIs
Rare Beauty converts visits at a 3.6% conversion rate in 2025, generating 397,790 orders from 153,201 buyers at a 2.6 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Rare Beauty Average Order Value
- Rare Beauty's gross average order value (AOV) is US$136.3 in 2025.
- Discounts of US$19.08 and returns of US$9.99 took Rare Beauty's net AOV to US$107.23 in 2025.
- After US$7.41 VAT, Rare Beauty's final AOV was US$114.64 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Rare Beauty Monthly Number of Orders
- Rare Beauty recorded 35,832 orders in 10/26.
- Across 2025, Rare Beauty recorded 397,790 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Rare Beauty Monthly Number of Buyers
- Rare Beauty had 25,025 buyers in 10/26.
- Across 2025, 153,201 buyers shopped at Rare Beauty.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Rare Beauty Monthly Purchase Frequency
- Rare Beauty shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Rare Beauty buyer placed 2.6 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Rare Beauty Monthly Gross AOV After Deductions
- Rare Beauty's monthly gross AOV was US$118.79 in 10/26.
- For 2025, Rare Beauty's gross AOV before deductions was US$136.3.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Rare Beauty's full monthly history to spot momentum and seasonality.
See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Rare Beauty's Competitors
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