Rare Beauty — Top Retailers
In 2025, rarebeauty.com was the single largest store selling Rare Beauty online, generating US$43m at a 26.0% share of the brand's online brand revenue, ahead of sephora.com and ulta.com in second and third place. The ranking mixes Rare Beauty's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling Rare Beauty
- rarebeauty.com generated US$43m in brand revenue online, a 26.0% share, in 2025.
- sephora.com generated US$37m in brand revenue online, a 21.9% share, in 2025.
- ulta.com generated US$19m in brand revenue online, a 11.1% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$43m26.0% | |
| 2. | Wholesale | US$37m21.9% | |
| 3. | Wholesale | US$19m11.1% | |
| 4. | Wholesale | US$14m8.3% | |
| 5. | D2C & Wholesale (Hybrid) | US$11m6.3% |
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