Sephora Conversion Rate & Transaction KPIs
Sephora converts visits at a 3.5% conversion rate in 2025, generating 84,766,731 orders from 41,342,365 buyers at a 2.1 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Sephora Average Order Value
- Sephora's gross average order value (AOV) is US$76.87 in 2025.
- Discounts of US$10.58 and returns of US$4.94 took Sephora's net AOV to US$61.35 in 2025.
- After US$5.57 VAT, Sephora's final AOV was US$66.91 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Sephora Monthly Number of Orders
- Sephora recorded 6,275,871 orders in 07/26.
- Across 2025, Sephora recorded 84,766,731 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Sephora Monthly Number of Buyers
- Sephora had 5,020,794 buyers in 07/26.
- Across 2025, 41,342,365 buyers shopped at Sephora.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Sephora Monthly Purchase Frequency
- Sephora shoppers ordered about 1.2 times in 07/26.
- Across 2025, each Sephora buyer placed 2.1 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Sephora Monthly Gross AOV After Deductions
- Sephora's monthly gross AOV was US$61.26 in 07/26.
- For 2025, Sephora's gross AOV before deductions was US$76.87.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
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