Rare Beauty Sales by Country
Retailer View
Online revenue generated as a retailer via own D2C channels
The United States is Rare Beauty's biggest market in 2025 at US$35m and a 76% share, ahead of the next largest markets.
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Rare Beauty Revenue Share by Country
- United States is Rare Beauty's largest market at US$35m, a 76% share, in 2025.
- United Kingdom is Rare Beauty's second-largest market at US$4m, a 8% share, in 2025.
- Australia is Rare Beauty's third-largest market at US$2m, a 5% share, in 2025.
- Canada is Rare Beauty's fourth-largest market at US$1m, a 3% share, in 2025.
- France is Rare Beauty's fifth-largest market at US$0.8m, a 2% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 76% | US$35m | ||
| 2 | 8% | US$4m | ||
| 3 | 5% | US$2m | ||
| 4 | 3% | US$1m | ||
| 5 | 2% | US$0.8m |
Brand View
Total revenue across all revenue streams
The United States is Rare Beauty's biggest market in 2025 at US$117m and a 70% share, ahead of the next largest markets.
Rare Beauty Revenue Share by Country
- United States is Rare Beauty's largest market at US$117m, a 70% share, in 2025.
- Canada is Rare Beauty's second-largest market at US$12m, a 7% share, in 2025.
- United Kingdom is Rare Beauty's third-largest market at US$10m, a 6% share, in 2025.
- France is Rare Beauty's fourth-largest market at US$6m, a 3% share, in 2025.
- Australia is Rare Beauty's fifth-largest market at US$5m, a 3% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 70% | US$117m | ||
| 2 | 7% | US$12m | ||
| 3 | 6% | US$10m | ||
| 4 | 3% | US$6m | ||
| 5 | 3% | US$5m |
See the Complete Rare Beauty Profile
Every metric on this page plus markets, categories and shoppers in one view.
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Sales by Country of Rare Beauty's Competitors
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