Skechers Conversion Rate & Transaction KPIs
Skechers converts visits at a 3.2% conversion rate in 2025, generating 4,367,911 orders from 3,101,813 buyers at a N/A purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025
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Skechers Average Order Value
- Skechers's gross average order value (AOV) is US$83.2 in 2025.
- Discounts of US$8.53 and returns of US$13.22 took Skechers's net AOV to US$61.45 in 2025.
- After US$6.16 VAT, Skechers's final AOV was US$67.6 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Skechers Monthly Number of Orders
- Skechers recorded 376,385 orders in 10/26.
- Across 2025, Skechers recorded 4,367,911 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Skechers Monthly Number of Buyers
- Skechers had 343,520 buyers in 10/26.
- Across 2025, 3,101,813 buyers shopped at Skechers.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Skechers Monthly Purchase Frequency
- Skechers shoppers ordered about 1.1 times in 10/26.
Purchase Frequency
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Monthly Purchase Frequency
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Skechers Monthly Gross AOV After Deductions
- Skechers's monthly gross AOV was US$67.35 in 10/26.
- For 2025, Skechers's gross AOV before deductions was US$83.2.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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Conversion Rate & Transaction KPIs of Skechers's Competitors
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