Skechers Sales by Country

Retailer View

Online revenue generated as a retailer via own D2C channels

The United States is Skechers's biggest market in 2025 at US$161m and a 55% share, ahead of the next largest markets.

Biggest Market

55%

2nd Biggest Market

3rd Biggest Market

E-Commerce Market Intelligence

Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.

United States is Skechers's largest market at US$161m, a 55% share, in 2025.
Australia is Skechers's second-largest market at US$17m, a 6% share, in 2025.
United Kingdom is Skechers's third-largest market at US$16m, a 5% share, in 2025.
Turkey is Skechers's fourth-largest market at US$14m, a 5% share, in 2025.
Spain is Skechers's fifth-largest market at US$9m, a 3% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	United States	55%	US$161m
2	Australia	6%	US$17m
3	United Kingdom	5%	US$16m
4	Turkey	5%	US$14m
5	Spain	3%	US$9m

Total revenue across all revenue streams

The United States is Skechers's biggest market in 2025 at US$604m and a 36% share, ahead of the next largest markets.

Biggest Market

36%

2nd Biggest Market

11%

3rd Biggest Market

United States is Skechers's largest market at US$604m, a 36% share, in 2025.
Greater China is Skechers's second-largest market at US$181m, a 11% share, in 2025.
India is Skechers's third-largest market at US$121m, a 7% share, in 2025.
United Kingdom is Skechers's fourth-largest market at US$92m, a 6% share, in 2025.
Germany is Skechers's fifth-largest market at US$70m, a 4% share, in 2025.

Market Share by Country in 2025