In 2025, amazon.com was the single largest store selling Skechers online, generating US$454m at a 27.1% share of the brand's online brand revenue, ahead of amazon.es and amazon.co.uk in second and third place. The ranking mixes Skechers's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | Wholesale | US$454m27.1% | |
| 2. | Wholesale | US$103m6.1% | |
| 3. | Wholesale | US$101m6.0% | |
| 4. | Wholesale | US$92m5.5% | |
| 5. | D2C | US$87m5.2% |
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