Crocs Conversion Rate & Transaction KPIs
Crocs converts visits at a 3.3% conversion rate in 2025, generating 17,519,908 orders from 8,410,047 buyers at a 2.1 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Crocs Average Order Value
- Crocs's gross average order value (AOV) is US$61.93 in 2025.
- Discounts of US$6.15 and returns of US$10.12 took Crocs's net AOV to US$45.65 in 2025.
- After US$3.96 VAT, Crocs's final AOV was US$49.61 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Crocs Monthly Number of Orders
- Crocs recorded 1,421,029 orders in 10/26.
- Across 2025, Crocs recorded 17,519,908 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Crocs Monthly Number of Buyers
- Crocs had 1,012,915 buyers in 10/26.
- Across 2025, 8,410,047 buyers shopped at Crocs.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Crocs Monthly Purchase Frequency
- Crocs shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Crocs buyer placed 2.1 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Crocs Monthly Gross AOV After Deductions
- Crocs's monthly gross AOV was US$47.33 in 10/26.
- For 2025, Crocs's gross AOV before deductions was US$61.93.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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Conversion Rate & Transaction KPIs of Crocs's Competitors
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