Sony Conversion Rate & Transaction KPIs
Sony converts visits at a 2.4% conversion rate in 2025, generating 2,254,915 orders from 1,312,731 buyers at a 1.8 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Sony Average Order Value
- Sony's gross average order value (AOV) is US$383.25 in 2025.
- Discounts of US$45.47 and returns of US$28.37 took Sony's net AOV to US$309.41 in 2025.
- After US$43.02 VAT, Sony's final AOV was US$352.43 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Sony Monthly Number of Orders
- Sony recorded 178,577 orders in 10/26.
- Across 2025, Sony recorded 2,254,915 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Sony Monthly Number of Buyers
- Sony had 145,328 buyers in 10/26.
- Across 2025, 1,312,731 buyers shopped at Sony.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Sony Monthly Purchase Frequency
- Sony shoppers ordered about 1.2 times in 10/26.
- Across 2025, each Sony buyer placed 1.8 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Sony Monthly Gross AOV After Deductions
- Sony's monthly gross AOV was US$384.28 in 10/26.
- For 2025, Sony's gross AOV before deductions was US$383.25.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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