Sony Sales by Country
Retailer View
Online revenue generated as a retailer via own D2C channels
Japan is Sony's biggest market in 2025 at US$329m and a 41% share, ahead of the next largest markets.
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Sony Revenue Share by Country
- Japan is Sony's largest market at US$329m, a 41% share, in 2025.
- United Kingdom is Sony's second-largest market at US$145m, a 18% share, in 2025.
- Germany is Sony's third-largest market at US$107m, a 14% share, in 2025.
- Greater China is Sony's fourth-largest market at US$47m, a 6% share, in 2025.
- South Korea is Sony's fifth-largest market at US$34m, a 4% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 41% | US$329m | ||
| 2 | 18% | US$145m | ||
| 3 | 14% | US$107m | ||
| 4 | 6% | US$47m | ||
| 5 | 4% | US$34m |
Brand View
Total revenue across all revenue streams
The United States is Sony's biggest market in 2025 at US$776m and a 20% share, ahead of the next largest markets.
Sony Revenue Share by Country
- United States is Sony's largest market at US$776m, a 20% share, in 2025.
- Japan is Sony's second-largest market at US$643m, a 17% share, in 2025.
- Greater China is Sony's third-largest market at US$549m, a 14% share, in 2025.
- Germany is Sony's fourth-largest market at US$208m, a 6% share, in 2025.
- United Kingdom is Sony's fifth-largest market at US$189m, a 5% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 20% | US$776m | ||
| 2 | 17% | US$643m | ||
| 3 | 14% | US$549m | ||
| 4 | 6% | US$208m | ||
| 5 | 5% | US$189m |
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