HP Conversion Rate & Transaction KPIs

HP converts visits at a 2.9% conversion rate in 2025, generating 3,477,889 orders from 1,881,223 buyers at a 1.8 purchase frequency.

Conversion Rate

2025
2.9%

Number of Orders

2025
3,477,889

Number of Buyers

2025
1,881,223

Purchase Frequency

2025
1.8

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HP Average Order Value

  • HP's gross average order value (AOV) is US$650.34 in 2025.
  • Discounts of US$87.24 and returns of US$53.81 took HP's net AOV to US$509.29 in 2025.
  • After US$57.99 VAT, HP's final AOV was US$567.29 in 2025.

Average Order Value Calculation in 2025

US$650.34
US$87.24
US$53.81
US$509.29
US$57.99
US$567.29

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

HP Monthly Number of Orders

  • HP recorded 269,080 orders in 10/26.
  • Across 2025, HP recorded 3,477,889 orders in total.

Number of Orders

10/26
269,080

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
269
10/26

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HP Monthly Number of Buyers

  • HP had 216,060 buyers in 10/26.
  • Across 2025, 1,881,223 buyers shopped at HP.

Number of Buyers

10/26
216,060

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
216
10/26

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HP Monthly Purchase Frequency

  • HP shoppers ordered about 1.2 times in 10/26.
  • Across 2025, each HP buyer placed 1.8 orders in total.

Purchase Frequency

10/26
1.2

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.2
10/26

Compare with Other Retailers

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HP Monthly Gross AOV After Deductions

  • HP's monthly gross AOV was US$557.94 in 10/26.
  • For 2025, HP's gross AOV before deductions was US$650.34.

Gross AOV

10/26
US$557.94

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$557.94
10/26

Track Monthly Momentum

Track HP's full monthly history to spot momentum and seasonality.

See Every KPI Over Time in Profiles

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