Sony — Top Retailers
In 2025, tmall.com was the single largest store selling Sony online, generating US$341m at a 9.0% share of the brand's online brand revenue, ahead of amazon.com and rakuten.co.jp in second and third place. The ranking mixes Sony's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling Sony
- tmall.com generated US$341m in brand revenue online, a 9.0% share, in 2025.
- amazon.com generated US$318m in brand revenue online, a 8.4% share, in 2025.
- rakuten.co.jp generated US$237m in brand revenue online, a 6.3% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C & Wholesale (Hybrid) | US$341m9.0% | |
| 2. | Wholesale | US$318m8.4% | |
| 3. | Wholesale | US$237m6.3% | |
| 4. | D2C | US$200m5.3% | |
| 5. | Wholesale | US$126m3.3% |
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