Taobao Competitors
Taobao's biggest store taobao.com, at US$566,274m GMV, is most similar to tmall.com at a 98.3 Match Score, ahead of douyin.com at 94.3 and pinduoduo.com at 93.6.
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Taobao Competitor Landscape
- tmall.com is the store most similar to Taobao's biggest store at a 98.3 Match Score, with US$551.6bn GMV.
- douyin.com ranks next as a similar store at a 94.3 Match Score and US$592.1bn GMV.
- pinduoduo.com follows at a 93.6 Match Score and US$780.5bn GMV.
Taobao's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Taobao Competitors & Similar Stores
- tmall.com tops the stores most similar to Taobao's biggest store at a 98.3 Match Score and a US$114 AOV.
- douyin.com is a close alternative at a 94.3 Match Score and a US$54 AOV.
- pinduoduo.com follows at a 93.6 Match Score and a US$119 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
 taobao.com | US$566,273.8m | 17.5 | US$117 | |||
| 1. | 98% | US$551,582.9m | 10.9 | US$114 | ||
| 2. | douyin.com | 94% | US$592,084.7m | 16.0 | US$54 | |
| 3. | 94% | US$780,450.4m | 108.6 | US$119 | ||
| 4. | 86% | US$545,761.2m | 43.9 | US$128 | ||
| 5. | 55% | US$441,039.7m | 21.9 | US$73 |
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