Under Armour Customer Demographics

At underarmour.com, Under Armour's biggest store, 10% of shoppers fall in the 18-to-24 age group and 29% sit in the low income group.

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Under Armour Customers by Age & Income

  • 10% of Under Armour shoppers fall in the 18-to-24 customer age group.
  • 29% of Under Armour shoppers sit in the low income group.
  • The age and income splits cover shoppers of underarmour.com, Under Armour's largest store.

Breakdown by Age Group

Breakdown by Income Group

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